It's the sleep problem we have to focus on, not the person who is suffering from it. I was dissatisfied with the culture that views people with insomnia negatively. I've met many people when I used to work as a bartender. By meeting various people at the bar, I've realized that people with sleep problems tend to be passionate about something that kept them up at night. That's why I founded this company to create products that can help people get some good night's sleep that they deserve after working hard acheive their dreams.